Details

Date: September 2023

Category: Packaging Design

Sloth Blast

Rationale

We aim to redefine the typical image with energy drinks, which commonly conveys ideas of strength and boldness. Instead, we visualized it completely fresh and introduced: A sloth donning a jetpack. This unique concept sets out the sloth symbolizes human experiences when we feel tired from our daily lives, as for jetpack it potrays the energy drink when we need a boost of power to strive better. Our drinks help people overcome energy slumps and seize the day with energy and confidence.